May 6, 2010

Pazhassi, big hit even on DVD's

Following the record breaking performances that it had attained in the Kerala Box Office, 'Kerala Varma Pazhassi Raja'- Gokulam Gopalan- Hariharan- Mammootty's period film has repeated the feat in the selling of its DVD's and VCD's as well.

Launched by Moser Baer Home Entertainment on home video, the sales of the DVD's and VCD's has already touched a whooping two lakhs in just four days. The discs which were launched on the first of May were hot property from the day one, courtesy the increased ads and boost ups and marketing made by Moser Baer in association with the retailers. This is the highest as far as the selling of any of the videos in Mollywood has made, so far.

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